WhatsApp is a fantastic communication tool. With more than 1.5 billion users, downloading WhatsApp offers an easy, free, and secure way of communicating with a huge chunk of the world’s population. The problem though, was that WhatsApp didn’t offer a secure way for businesses to create their own WhatsApp accounts in order to communicate with their customers using the messaging service. Anybody could start an account pretending to be any business. This is why WhatsApp recently launched a brand-new app, WhatsApp Business.
WhatsApp Business allows businesses to set up a WhatsApp account their customers know is legitimate. Although WhatsApp charges businesses to use its official new app, the messaging giant claims over 5 million businesses around the world have signed up to use the new service. If you own one of those businesses or if you are a customer of one of those businesses, you’ll be happy to know that WhatsApp is adding three new features to WhatsApp Business.
WhatsApp Business now has Quick Replies, Labels, and Chat List Filtering
Twelve months after WhatsApp Business’ official launch, three new features have been added to the app. In the blog post announcing the update, WhatsApp said, “We’re excited to keep growing WhatsApp Business and introducing new features that make it easy for customers to find and engage with businesses that are important to them.”
It is now possible for businesses to set up Quick Replies that can be quickly and easily sent to questions they’ve received before or receiver regularly. Sending Quick Replies needs to be an easy process and WhatsApp has made it so. All businesses need to do to access all of their previously saved Quick Replies is type the ‘/’ symbol into the text field. This will then show up all of the previously saved quick replies ready for the right one to be selected.
Another key feature to come with the WhatsApp Business update is Labels. Labels can be used to organize both chats and contacts adding an extra layer of organization to the app. WhatsApp Business Labels come in different colors making it easy to highlight chats and contacts based on varying criteria like outstanding payments, new clients, ongoing contracts etc.
The final big change to come in the WhatsApp Business first anniversary update is Chat List Filtering. This feature will allow WhatsApp Business users to filter chats by unread messages, groups, or broadcast lists.
If you’re one of the 5,000,000 businesses reported to have signed up to WhatsApp Business, then these tools will help you both communicate more effectively with your customers and also save time while doing so. If you’re a customer of one of those businesses,you could expect smoother communication with them but also greater potential to receive promotional materials as it’ll now be easier for them to label the type of customer you are, and coordinate WhatsApp promotional campaigns better. This, of course, is all on top of the new ads, which WhatsApp has promised to introduce in the near future.